The scale is composed of six, nine-point statements that measure the value a person places on the maintenance of the shared symbols and practices of a group.
Three, seven-point Likert-type statements are used to measure the degree to which a person believes that consuming a specified food item is socially acceptable and appealing. While the scale could be used at a general level, such as "eating meat," Ding, Grewal, and Liechty (2005) used it more specifically with respect to consuming chicken, shrimp, and beef.
Using three, seven-point Likert-type statements, the scale measures the degree to which a person believes important referent people expect him/her to use a product. Nysveen, Pederson and Thorbjørnsen (2005) used the scale with services but it appears to be amenable for use with goods as well.
Three, seven-point Likert-type items are used to measure a person's attitude about an organization's adherence to unwritten rules of social conduct with the emphasis on how well it supports families and their values.
The three-item, seven-point Likert-type scale is intended to measure a person's attitude concerning a retailer's adherence to unwritten rules of social conduct with the emphasis on how well it supports the nation and identifies with it.
The three-item, seven-point Likert-type scale is intended to measure a person's attitude about an organization's adherence to unwritten rules of social conduct with the emphasis on how well it makes a positive contribution to the community in which it is located.
The scale is composed of five, five-point Likert-type statements that measure the extent to which a person thinks that television provides an accurate portrayal of life the way it really is.
Four, seven-point Likert-type statements are intended to measure the degree to which a behavior is expected of someone and is part of the social norms within which that person operates. The behaviors compared by Houston and Walker (1996) were the sending of different types of greeting cards.
Three, seven-point Likert-type statements measure the extent to which a consumer attributes the cause for the country's energy problems to over-consumption and lack of conservation by others.
