The scale is composed of three, seven-point Likert-type items intended to measure the ease with which a person reports being able to order and pay for products at a particular website.
A seven-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks an educational institution has grounds, buildings, equipment, and professors that are neat and clean.
The seriousness of a situation is measured in this scale using five, seven-point bi-polar adjectives.
The scale is composed of forty-two, six-point Likert-type statements that assess the extent to which a person expresses a need for definite answers rather than ambiguity.
The seven point semantic differential scale measures a person's beliefs concerning the perceived degree of accuracy and reliability in a certain activity. The activity examined by Dabholkar (1994) was ordering in a fast-food restaurant and two options were compared: touch screen ordering versus verbally placing the order with an employee. Dabholkar and Bagozzi (2002) just examined the touch screen option. Thus, in these contexts, the scale assessed the degree to which a method of ordering was thought to lead to the intended result (getting exactly what was wanted).
The scale has three items and is intended to measure a person's attitude about the way a particular website manages orders with the emphasis on issues relevant to customers, e.g., providing confirmation of orders, delivery options, and clear return policies.
The scale is composed of five, seven-point Likert type statements intended to measure a person's attitude about the extent to which a website tailors its products, promotion, and transactional environment to individual customers.
Five, seven-point Likert type items are used to measure a customer's attitude regarding the extent to which a website has been responsive to problems and shown that it cares, particularly in the post-sales phase of the purchase process (billing, delivery, returns).
Four, seven-point semantic differentials are used to measure a person's beliefs regarding the perceived degree of accuracy (getting exactly what was asked for) that would be experienced in using a specified method of placing an order. As described here, the setting used by Dabholkar (1994) was ordering at a fast-food restaurant, and two options were compared: touch-screen ordering versus verbally placing the order with an employee.
Four, seven-point semantic differentials are used to measure a person's beliefs regarding the perceived interest and enjoyment that would be experienced in using a specified method of placing an order. As described here, the setting used by Dabholkar (1994) was ordering at a fast-food restaurant, and two options were compared: touch-screen ordering versus verbally placing the order with an employee.
