This is a scale composed of three bipolar adjectives in a seven-point response format and measuring the degree to which a consumer perceives a store to be organized neatly so that merchandise can be found easily. The scale was referred to by Dickson and MacLachlan (1990) as store environment.
The scale has uses four, five-point statements to measures a person's overall satisfaction with an organization or business and would suggest it to others.
Three items are used to measure the degree to which a person views an organization as presenting a clear, understandable image of itself and what can be expected of it.
Eight items with a nine-point response format are used to measure the degree to which a person views a company as being associated with, if not part of, his/her personal identity.
Four, five-point items are used to measure a person's attitude toward working for a particular company and the likelihood of seeking employment with it in the future.
The scale is composed of four, five-point Likert-type items that measure the degree to which a person believes in following the law and practicing business with high integrity.
