The perceived heaviness of an object is measured in this scale using three, nine-point bi-polar adjectives.
It is a three-item, seven-point scale measuring the self-reported likelihood that a consumer will purchase a product based upon information he/she has read either on the product's package (in the case of something purchased in a supermarket) or on the menu (in the case of purchasing something a restaurant).
It is a three-item, seven-point scale measuring the likelihood that a consumer will purchase a product based upon information he/she has read on the product's package.
