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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

parents

Five, five-point, Likert-type items are used to measure the degree to which a parent reports refusing to buy particular products for his/her child when the latter asks for them but does provide an explanation of why the requests are denied.

The five-item, five-point Likert-type scale measures the degree to which a child describes his/her parents as determining where, when, and what he/she buys.

Three, five-point, Likert-type items are used to measure the degree to which a person (child, teenager) describes seeking information and advice from his/her parents before making purchase decisions.

The degree to which a parent reports communicating with a child about products and purchases is measured with seven, five-point items.

The scale is composed of six, five-point Likert-type statements that measure the extent to which a child indicates that his/her mother tells him/her what to buy or not buy. The tone of the items is that the child believes the parent is concerned about how the child's money is used and wants to have a lot of control over the decisions.

The scale has ten, five-point statements that are used to measure how a person reports being affected by various stressful events within his or her pre-adult life, particularly involving the respondent's family.

The scale is composed of six, five-point Likert-type statements that measure the extent to which a child indicates that his/her mother takes an active interest in his/her use of money and the purchase of products. The tone of the items is positive such that the child's role is respected rather than his/her opinion being ignored or purchases are dictated.

The scale is composed of five, four-point statements measuring the frequency which a child believes that his/her mother makes statements that would indicate she has a negative attitude toward TV, with an emphasis on the inappropriateness of things kids may be exposed to.

The scale is composed of seven, five-point Likert-type items intended to measure the extent to which a person believes that parents should control what their children watch on television. In the studies by Walsh, Laczniak, and Carlson (1998; Carlson, Laczniak, and Walsh 2001) the scale was responded to by mothers but it appears to be amenable for use with other types of respondents as well.

Nine, four-point statements are used to measure how much a child believes his/her mother controls his/her TV viewing in various specific ways.