Four statements are used in this scale to measure how a person feels about money he/she has received. In the study by Raghubir and Srivastava (2009), the scale was used to measure how people felt about the compensation they received from a market research firm for participating in a study. The scale seems to be amenable for use in a wider variety of contexts such as how consumers feel about product rebates, tax refunds, and legal settlements.
The five-item, seven-point scale assesses a research subject's interest in and concern about the task he/she performed as part of a study.
Four, seven-point items are used to measure the extent to which communication with a website is perceived to be reciprocal or to allow mutual action.
The scale is composed of four, nine-point Likert-type items that measure the degree to which a person believes him/herself to be a valuable, contributing member of a specified reference group. Shang, Reed, and Croson (2008) called their version of the scale identity esteem.
The scale is composed of three, five-point Likert-type items intended to measure the degree to which a member of a virtual peer-to-peer problem solving (P3) community believes in the quality of information received from other members of the community and relies upon it. Mathwick, Wiertz, and Ruyter (2008) referred to the scale as norms of social trust.
The extent to which a member of a virtual peer-to-peer problem solving (P3) community expresses a sense of belonging to the forum and relies on it is measured in this scale using four Likert-type items and a five-point format.
The scale has three, five-point Likert-type items that are used to measure the degree to which a member of a virtual peer-to-peer problem solving (P3) community expends effort to help others in the group. Mathwick, Wiertz, and Ruyter (2008) referred to the scale as norms of voluntarism.
The three, five-point Likert-type items in this scale measure the extent to which a member of a virtual peer-to-peer problem solving (P3) community considers his/her membership to be important and wants to maintain the relationship.
The scale is composed of seven-point Likert-type statements that measure the degree to which a person engages in activities to help another party as it provides him/her a service. Auh et al. (2007) referred to the scale as co-production.
A person's expectation that s/he would use a website in the future because of its features that enable communication with other people is measured with four, seven-point statements.
