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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

patients

Riskiness of Being a Hospital's Patient

Three statements are used in this scale to measure how risky a former patient of a hospital believes treatment received there to be.

Behavioral Control Over Hospital Care

Three statements are used in this scale to measure the degree of control a person believes he/she had over the care received when he/she was a patient at a particular hospital.

Compliance with Physician's Instructions

Five, five point Likert-type items are used to measure the extent to which a patient says he/she tends to follow the instructions given by his/her physician.