This scale uses three, seven-point items to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen."
Ten, seven-point items are used to measure the extent to which a person identifies with people in his/her local community.
The scale is composed of five, seven-point Likert-type statements that are intended to measure the degree to which a person identifies with a particular country. The items might also be used with respect to a subculture or ethnic group.
The extent to which a person expresses preference for and identification with his/her country rather than others is measured with this six item, five-point scale.
A respondent's attitude toward the appropriateness of purchasing American-made products versus those manufactured in other countries is measured using a seventeen-item, seven-point Likert-type scale. The scale was called CETSCALE (consumers' ethnocentric tendencies) by its originators (Shimp and Sharma 1987). The scale has been used in a variety of languages and countries. A ten-item version of the scale has been used in some studies and a revised version of the scale was used by Herche (1992).
The three-item, seven-point Likert-type scale is intended to measure a person's attitude concerning a retailer's adherence to unwritten rules of social conduct with the emphasis on how well it supports the nation and identifies with it.
A three-item, six-point scale is used to measure the degree to which a person describes feeling a sense of victory and/or patriotism upon exposure to some stimulus (e.g., music). Phrasing of the scale was such that it measured a respondent's emotional reaction to a stimulus rather than attitude toward the stimulus itself.
A four-item, seven-point Likert-type scale is used to measure American consum ers' attitudes about purchasing products, particularly clothing, produced in the United States.
