The extent to which a customer has reacted to a service failure by not repatronizing the business and/or switching to a competitor is measured with five, five-point items.
Three, seven-point Likert-type items are used to measure the degree to which a customer believes that the seller is devoting substantial time and energy to building their business relationship.
This scale uses three, seven-point Likert-type items to measure a customer's motivation to maintain a business relationship with a particular seller.
This is a three-item scale purported to measure the constancy and devotion a consumer expresses in describing his/her shopping at a specified store. As used by Sirgy and colleagues (1991), two of the items employed five-point response scales and one had a four-point response format.
This scale has four, five-point Likert-type items that are used to measure the degree to which a consumer places importance on making wise purchase decisions and is willing to put forth extra effort to do it.
Three, five-point Likert-type items are used to measure the degree to which a consumer has little or no motivation to shop and/or look for bargains.
Three, seven-point items are used in this scale to measure the likelihood that a customer will visit a particular retail store again for the purpose of buying something from a particular product category.
The scale is composed of three, seven point items intended to measure the importance a consumer places on convenience-related factors when choosing where to shop, with an emphasis on the ease of getting there and the hours of operation.
The importance of "quality," based on several specific attributes, is measured with seven, seven point items with respect to the selection of a store/mall at which to shop.
This scale has three, seven point items that are used to measure the importance a consumer places on choosing to shop at a mall or shopping center because it has stores/services that others do not, such as a movie theater, bank, restaurant, and hair salon. This scale was called enhancements by Ganesh, Reynolds, and Luckett (2007).
