The purpose of this scale is to measure the degree to which a consumer includes some important brands in his/her self-concept. Eight, seven-point Likert-type items are used to measure the construct.
A person's tendency to learn about and adopt innovations (new products) within a specific domain of interest is measured with six, five-point Likert-type items. The scale is intended to be distinct from a generalized personality trait at one extreme and a highly specific, single product purchase at the other extreme.
A person's tendency to respond angrily and with hostility when provoked is measured in this scale using six, seven-point Likert-type items.
Ten, five point Likert-like items are used in this scale to measure the degree to which a person who has recently engaged in a certain task describes his/her processing of information to have been done in a logical, rule-based manner.
This scale uses ten, five point Likert-like items to assess how much a person who has recently engaged in a certain task describes his/her processing of information as being conducted quickly, almost effortlessly, and depending heavily on affect.
This scale has eight, seven-point Likert-type statements that measure a person's general sense of uncertainty about his/her competence. The scale was called personal insecurity by Rindfleisch, Burroughs, and Wong (2009).
The scale is composed of thirteen statements that are intended to measure the degree to which a person expresses having the ability to manage his/her inner responses and to resist acting upon undesired behavioral tendencies.
The extent to which a person expresses the ability to regulate his/her engagement in an activity is measured using four, seven-point items.
The degree to which a person indicates having a male-like personality and behavioral characteristics is the intended measure of this scale.
This seven-point ratings scale is used to measure the degree to which a person indicates having a feminine personality and behavioral characteristics.
