The purpose of the scale is to evaluate the importance of a group of information sources in learning about a health-related topic. The common theme among the six sources composing the scale is not perfectly clear. Some are personal, professional sources (items #1 and #2 below) while the rest are promotion materials.
Three questions with a dichotomous response format (yes/no) are used in this scale to measure the extent to which a person reports that direct-to-consumer (DTC) advertising has influenced him/her to speak with a physician about the drug and/or his/her medical condition.
This three item, four-point Likert-type scale measures a person's beliefs regarding direct-to-consumer (DTC) advertising of prescription drugs. These beliefs could be considered perceptions of the benefits of DTC.
Five, five point Likert-type statements are used to measure the level of decision-making involvement a patient believes him/herself to have had in a recent visit to a physician.
Three, five-point, Likert-type statements are used to measure the extent to which a physician believes that pharmaceutical advertising has had a positive impact on the prescriptions he or she has subsequently written.
Four, five-point Likert-type statements are used to measure the attitude a person has regarding the aiming of pharmaceutical advertising at physicians.
Three, five-point Likert-type statements are used to measure the attitude a physician has about writing prescriptions for medications that have been specifically requested by patients.
A four-item, Likert-type scale is used to measure a person's willingness to follow a physician's advice.
A six-item, Likert-type scale is used to measure the severity of the action a person might take if his or her condition worsened after being treated by a physician.
