The scale is composed of nine, seven-point Likert-type statements intended to measure the degree to which a person is concerned about time and engages in behaviors to manage its efficient usage.
The scale is composed of nineteen, five-point items that measure a person's chronic tendency to focus on either the present or the future.
Five, six-point Likert-type items are used to measure the degree to which a person describes a behavior of his/hers as not being routine, planned, or anticipated. The behavior investigated by Unger (1981; Unger and Kernan 1983) was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the behavior was recreational shopping.
The scale is composed of five, five-point Likert-type items that measure the degree to which a consumer focuses his/her searches for low prices across time with a store, waiting to purchase later if need be to get a better deal. This is in contrast to searching across stores within a particular time period for low prices. Gauri, Sudhir, and Talukdar (2008) referred to the former as temporal price search propensity and to the latter as spatial price search propensity.
This scale uses statements with a Likert-type response format to measure the degree to which a consumer develops clear purchase intentions and engages in particular preparatory behaviors before visiting the grocery store. Gauri, Sudhir, and Talukdar (2008) referred to this scale as perceived search skills.
The degree to which a consumer believes that it is typical for there to be insufficient funds to cover his or her needs is measured with three, five-point Likert-type statements.
The scale has three, seven-point Likert-type items that measure the degree to which a consumer views his/her income to be barely sufficient to cover expenses.
The scale is composed of four statements that measure the extent to which a consumer has thought about how to get a product and use it.
Five statements are used to measure the extent to which a consumer has "positive" inclinations with regard to a specific brand. Unlike some of the other more popular measures of intention, it is not general enough to be amenable with a wide variety of activities nor is it so focused as to be a purchase intention scale.
The scale has three, five-point items and assesses the degree to which a person believes that feedback from agency personnel as well as from the client are used to evaluate the job performance of advertising agency account planners. There were two versions of the scale, one to measure the way planners are currently being evaluated and another to measure the way they should be evaluated.
