This scale has three items that measure how much a consumer believes that it is easy to resolve problems after the purchase, particularly returns and exchanges, at a particular retail store. Seiders et al. (2007) referred to the scale as post-benefit convenience.
As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
