This scale uses three, seven-point items to measure a consumer's belief that a store employee has reward power such that the consumer will be given a reward (discount) for buying a product.
Three, five point statements are used to measure the degree to which a person expresses the possibility of smoking, even a little bit, in the unspecified future.
The scale is composed of three, seven-point Likert-type statements that measure the anticipated strength and power of a tool based on tactile sensations. The tool examined by Luo, Kannan, and Ratchford (2008) was a handheld power tool.
The scale uses four, nine-point Likert-type items to measure the degree to which a person views power usage in social relationships to be hierarchic rather than egalitarian.
Three statements are used in the scale to measure the degree to which one member of a married couple believes in his/her ability to raise and resolve issues with the other member.
The scale is composed of six, seven-point semantic differentials that measure a person's beliefs regarding the strength and self-reliance of someone.
The scale's five statements are intended to measure the degree to which a person believes in the equality of the sexes and gender roles.
The scale is purported to capture a person's frustration and irritation with a stimulus. In the studies by Taylor (1994; Taylor and Claxton 1994), a seven-point, seven-item scale was used. As a result of the studies by Richins (1997), a four-point, three-item scale was developed. In the studies conducted by Argo, Dahl, and Morales (2006), five, seven-point items were used.
Three, five point statements are used to measure the degree to which a person expresses the possibility of smoking, even a little bit, in the unspecified future.
The scale is composed of three, five point statements that assess the extent to which a person feels capable of rebuffing the attempts of others to get him/her to smoke. The scale was called self-efficacy at refusing cigarette offers by Pechmann et al. (2003).
