A four-item, seven-point Likert-type scale is used to measure a consumer's belief that there is a positive relationship between product price and quality.
This is a three-item, seven-point Likert-type scale that assesses the degree to which a consumer believes that a sale price is a true decrease in the normal price of a product rather than being the price typically charged by a retailer. The scale was referred to by Lichtenstein, Burton, and Karson (1991) as cue consistency.
This scale uses five, seven-point semantic differentials to measure quality. The items are general enough to apply a variety of stimuli but may be best suited for describing service providers.
The four-item, seven-point Likert-type scale is intended to measure the perceived value of searching for the lowest product price by visiting several stores. Ideally, the scale assesses the consumer's sense of the benefits of shopping given the search costs involved.
The items are intended to measure the degree to which a customer of a service provider is satisfied with a service that has been experienced or received. Three, seven-point Likert-type statements compose the scale.
The three-item, nine-point scale measures the resources (money, time, effort) that are given up in order to obtain a specified service.
A person's attitude about a retailer's performance, with the emphasis on how low and competitive its prices tend to be, is measured in this scale using three, seven-point Likert-type items.
The scale is composed of five, five-point items measuring a consumer's sense of the general price level of a focal supermarket's products in comparison to those of other stores.
The scale is composed of four, seven-point statements that measure the degree to which a consumer has certain prices in mind when deciding if the actual price of a particular product is "good."
The items are intended to measure the degree to which a potential customer of a service provider considers a certain price charged for a service to be fair and reasonable. As currently written, the items are most appropriate for a hotel but are amenable for modification for other types of services. Three, seven-point items compose the scale.
