This scale has three, seven-point Likert-type items that measure a consumer's reason for placing items in a shopping cart at a website but not checking out due to concern about identity-theft as well as other privacy and security issues.
The degree to which a consumer shops online because of the ability to do it without having to interact with sales people or other shoppers is measured with three, seven-point Likert-type items.
The scale assesses the extent to which a consumer is wary that a store is gathering his/her personal information and using it for business purposes. The scale was used by Demoulin and Zidda (2009) with respect to a loyalty card issued by a store, thus, they referred to the measure as perceived risk associated with the new loyalty card.
Four, seven-point Likert-type items are used in this scale to measure the degree to which a consumer shops online because of the ability to do it more anonymously than in retail stores.
This four-item, seven-point Likert-type scale is intended to measure the degree of risk a person perceives there to be in giving information to companies on the web. The emphasis of the item is on the uncertainty component of risk rather than the consequences component.
The scale is composed of three, seven-point Likert-type items that measure the degree to which a person believes that laws in one's country and internationally are sufficient to protect consumers' online privacy.
Three, seven-point items are used to measure the degree to which a person desires software that would help him/her protect his/her personal information and online behavior by doing such things as eliminating cookies, disguising identity, and preventing e-mail tracking.
Using three, seven-point Likert-type items, the scale measures the degree to which a person would refrain from providing personal information at a particular website or not use it at all.
The degree to which a person says he/she would provide false or limited data at a particular website to protect his/her personal information is measured in this scale with three, seven-point Likert-type items.
Three, seven-point Likert-type items are used to measure the degree to which a person believes that a certain company is responsible in the way it treats personal information about consumers, particularly as it relates to data gathered from people at the company's website.
