The scale is composed of three statements that measure a customer's opinion regarding the reason why a retailer offers a low-price guarantee. In particular, the scale measures the degree to which a consumer believes the low-price guarantee is offered in order serve its own financial interests rather than to be customer-oriented.
Three, four-point statements are used to assess the degree to which a consumer views the managers at a specified company as acting appropriately if/when factory closings are being considered. As used in the study by Klein, Smith, and John (2004), the items appear to be scored such that high scores suggest a person believes it would be flagrantly offensive to close factories unnecessarily.
The Likert-type scale is composed of four, seven-point statements measuring the respondent's attitude about the role that advertising plays in the success of a business.
