The scale uses Likert-type statements to measure the degree to which a consumer focuses on sales and trying to get the "best price."
This is a multi-item, seven-point Likert-type scale measuring the degree to which a consumer reports using coupons and enjoying it. A five-item version was used by Lichtenstein, Ridgway, and Netemeyer (1993), Lichtenstein, Netemeyer, and Burton (1995), Lichtenstein, Burton, and Netemeyer (1997), and Burton et al. (1998, 1999). In those studies the scale was referred to as coupon proneness.
It is a six-item, seven-point Likert-type scale measuring a consumer's inclination to buy brands that have "two-for-one" offers despite the amount of money being saved. This measures a general interest in the deals rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred to the scale as buy one - get one free proneness while Burton et al. (1998) called theirs one-free proneness.
This six-item, seven-point Likert-type scale measures a consumer's fondness for purchasing products that come with another item for free. This measures a general interest in the promotion rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Burton, and Netemeyer (1997) and Lichtenstein, Netemeyer, and Burton (1995) referred to the scale as free-gift-with-purchase proneness and Burton et al. (1998) called it free gift proneness.
Seven, seven-point Likert-type items measure a consumer's attitude about end-of-aisle displays and the tendency to buy products displayed on them. This measures a general interest in displays rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Burton, and Netemeyer (1997) and Lichtenstein, Netemeyer, and Burton (1995) referred the scale as end-of-aisle-display proneness whereas Burton et al. (1998) called it display proneness.
Five, ten-point semantic differentials composed the scale used by Huff and Alden (1998). The scale was used to measure a consumer's attitude toward sweepstakes in general.
Five, ten-point semantic differentials composed the scale used by Huff and Alden (1998). The scale was used to measure a consumer's attitude toward coupons in general.
The three, five-point items are intended to capture a consumer's attitude toward the use of coupons for grocery products.
