A consumer's beliefs about how often he/she has put items in an online shopping cart but not bought them during the same visit to the site is measured with four, seven-point items.
Four, seven-point Likert-type items are used to measure a person's relative attitude toward two versions of a product that differ in their targets: one made for a global market and the other made for the local market.
The motivation a shopper felt to buy a product immediately because of its scarcity is measured in this scale with three, seven-point items.
The degree to which a person buys a product because of the value derived from using it is measured with three, seven-point items. This seems to be tapping into a utilitarian-type of consumption motivation.
The degree to which a person consumes a product because of the value derived from owning it is measured in this scale using three, seven-point items.
Three, seven-point items are used to measure the perceived value of overall savings in the purchase of two particular products as a set at a certain price. Yadav and Monroe (1993) referred to the measure as total transaction value.
Four, seven-point items are used to measure the perceived level of savings in the purchase of two particular products if purchased separately. Other information provided to respondents indicated that the items could be purchased together as a bundle for a special price. This scale measures their beliefs that savings would be realized even if the items were purchased separately. Yadav and Monroe (1993) referred to the measure as items' transaction value.
Four, seven-point items are used to measure the perceived additional value of buying two particular products in a set compared with purchasing them separately. Yadav and Monroe (1993) referred to the measure as bundling transaction value.
This seven-item, seven-point Likert-type scale is used in measuring the perceived benefits of gathering information from external sources before making a purchase decision.
This four item Likert-type scale is purported to measure a consumer's level of perceived risk associated with the purchase of a specified product.
