Three, seven-point unipolar items are used in this scale to measure the degree to which a person describes an object as being natural rather than artificial.
Three items are used in this scale to measure how well a person judges his/her performance to have been of a recently completed task.
The degree to which a person believes that an employee who has provided some service did not have an appropriate demeanor is measured in this scale using three, 10-point Likert-type items. The scale was called social failure by Chan, Wan, and Sin (2009) to emphasize the distinction they made between this type of service failure and one that was related to the something unrelated to the provider, such as the food quality of a restaurant.
This is a four-item, seven-point Likert-type scale purported to measure a person's attitude about the quality of a particular testimonial advertisement.
This is a three-item, five-point scale apparently measuring a shopper's attitude about the product quality associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.
Nine, five-point Likert-type statements are used to measure the degree to which a person thinks the nursing staff at a specified hospital provided high-quality attention and service during his/her stay as a patient.
This is a five-item, seven-point Likert-type scale that is purported to measure the degree to which a person thinks a service company's employees are courteous and give customers a sense of security about doing business with them.
Three, five-point Likert-type statements are used for measuring the degree to which a person thinks the instructions given by hospital staff during his/her stay regarding various procedures and routines were explained well by the staff.
This four-item, five-point Likert-type scale is used to measure the degree to which a person thinks a hospital, and its rooms in particular, are appealing and clean.
This is a three-item, five-point Likert-type scale that is intended to measure the degree to which a person thinks a specified hospital where he/she has been a patient was accurate in its billing for the services provided.
