The scale is composed of three, five-point Likert-type items that measure the degree to which a consumer wishes that he/she could stock up on more grocery item specials but is not able to because of limitations in storage space and money. Talukdar (2008) referred to the scale as perceived inventory holding cost.
Four, seven-point Likert-type statements are used to measure the amount of time a person spends on the Web relative to other people.
The scale is composed of three, open-ended statements intended to measure the extent to which one watches television, the emphasis being on the number of hours spent watching TV per day.
The scale is composed of five-point, Likert-type statements and is intended to measure the degree to which a person believes there are too many commercials on television and that they are not as truthful and informative as they should be.
