A three-item, seven-point scale is used to measure the degree to which a person reports that a situation described in a research study is realistic.
The items in this scale are purported to measure the degree to which a stimulus has evoked clear and relevant images in a person.
The scale is composed of eight, seven-point Likert-type items that measure the degree to which a person has the sense of being at/in (presence) a remote/virtual environment (tele). Thus, afterwards the person is left with a feeling of having been psychologically transported to a "world" created at a website such that for a time it was as if they were there rather than the physical place where the viewing was done (home, office).
This is a five-item, six-point Likert-type scale that is supposed to measure the degree to which a person describes an activity or experience as being so absorbing that everything else is forgotten for a while. This scale was simply called involvement by Unger (1981; Unger and Kernan 1983) and the activity investigated was subjective leisure. In the study by Guiry, Mägi, and Lutz (2006) the activity was recreational shopping.
A nine-item, six-point Likert scale is used to measure a consumer's attitude toward an ad with an emphasis on the extent to which he/she relates to it personally.
Three, nine-point Likert-type items are used to measure the degree to which a person believes that something such as a good or service has a physical presence and can be accessed via the human senses. As used by Laroche et al. (2005), the items were reverse-coded so that the scale became a measure of intangibility.
The scale is composed of four statements that measure the level of satisfaction a consumer believes he/she would experience if a certain set of events transpired.
The three item scale is intended to measure the degree to which a person believes there is a spatio-temporal association between a specified person and object.
The scale is composed of three, nine-point Likert-type items intended to measure the degree to which a person describes a product as difficult to picture in the mind.
Three statements are used to assess the degree to which a person believes an object is linked to (made or built in) a specified time period.
