Ten, five point Likert-like items are used in this scale to measure the degree to which a person who has recently engaged in a certain task describes his/her processing of information to have been done in a logical, rule-based manner.
The scale uses several statements to measure the degree to which a person tends to resolve conflicts with his/her spouse by use of reason and negotiation rather than coercive means.
The seriousness of a situation is measured in this scale using five, seven-point bi-polar adjectives.
Three, seven-point Likert-type items are used to measure the degree to which a consumer is sensitive to the "allocative" effects of prices such that buying an expensive product leaves less money for other purchases.
The scale is composed of three questions that are intended to measure the amount of difficulty a person has had in stating reasons for a behavior or decision he/she has made.
The scale is composed of three statements measuring the extent to which a person believes a decision that has been made makes sense and is easy to support.
The scale has four semantic-differentials and is intended to measure how easy a person views something to be or to have been. In Tybout et al. (2005), subjects were asked about the ease of giving reasons to drive a particular car.
Three, seven-point statements are used to measure how easily a person completed a task in which he/she was supposed to provide reasons for doing something. In Tybout et al. (2005), subjects were asked to give potential reasons for driving a particular car.
The scale is composed of three, seven-point semantic differentials that are used to measure the degree to which an advertisement is described as being informative and thought-provoking.
Twenty, seven-point Likert-type statements are purported to assess a person's natural disposition to use either a rational or an intuitive decision-making style (DMS). A rational DMS involves thoughtfully attending to information, whereas an intuitive DMS amounts to relying on general feelings or simple heuristic rules as the basis for a decision.
