To measure a customer's level of attachment to a business, this scale uses five, seven-point Likert-type items. The scale is similar in nature to several measures of commitment in the database. This one was called customer-company identification by Homburg, Wieseke, and Hoyer (2009).
This is a three-item, seven-point Likert-type scale measuring the self-reported likelihood of shopping at a specified store. Baker, Levy, and Grewal (1992) called the scale willingness to buy.
This six-item scale measures the degree to which a person indicates an inclination to recommend a business school to others. The scale appears to be intended for a current student of a MBA program.
This three item, nine-point Likert-type scale measures the degree to which a person has actively spoken with other people about a particular product he/she has purchased.
Three, eleven-point items are used to measure a person's beliefs regarding the potential consequences of recommending a certain product to a specific individual. The consequences have to do with the other person making a better decision and/or realizing that the recommender is concerned about him/her.
Three, seven-point Likert-type items are used to measure a consumer's expressed likelihood of discouraging others from doing business with a particular service provider and to take their business elsewhere.
The six item, nine-point Likert-type scale measures the difficulty a consumer had in knowing what people from various references groups thought about products and what their recommendations would have been. The scale was called ambiguous social reaction by Heitmann, Lehmann, and Herrmann (2007).
The scale has uses four, five-point statements to measures a person's overall satisfaction with an organization or business and would suggest it to others.
The scale is composed of three, seven-point Likert-type statements that are used to measure a customer's expressed likelihood of suggesting to others that they buy from a particular business (company or retailer) in the future. In the studies by Maxham and Netemeyer (2002a, 2002b, 2003) the scale was called word-of-mouth.
Four Likert-type items with a seven point response format are used in this scale to measure the degree to which a person believes that a specific nonprofit organization has explicitly approved of a certain brand (or line of products) from a company.
