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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

regulation

Five, five-point Likert-type items are used to measure a person's tendency to be self-focused and to scrutinize his/her moods.

A person's ability to identify and categorize his/her specific moods is measured in this scale with four, five-point Likert-type items.

This scale uses four, five-point Likert-type items to measure the degree to which a person has the ability to maintain a positive mood and to return to it if a bad mood is experienced.

The scale is composed of thirteen statements that are intended to measure the degree to which a person expresses having the ability to manage his/her inner responses and to resist acting upon undesired behavioral tendencies.

The scale is composed of three, seven-point Likert-type items that measure the degree to which a person believes that laws in one's country and internationally are sufficient to protect consumers' online privacy.

Four, seven-point items are used in this scale to measure the approach used by a parent to regulate a child's online activity. Specifically, the scale measures how much a child believes his/her parent(s) take an instructional approach to Internet use that encourages paying attention to certain factors and being wary of requests.

The tendency for a consumer "to buy spontaneously, unreflectively, immediately, and kinetically" (Rook and Fisher 1995, p. 306) is measured in this scale using nine, five-point Likert-type items. The construct is viewed as a consumer trait that may produce frequent motivations to buy, even though they are not always acted on.

Three, five-point Likert-type statements are used to measure a person's belief that government agencies in the U.S. have clear policies regarding the production of biotech crops. Sinclair and Irani (2005) referred to the scale as rule-based trust.

The scale is composed of three, five-point Likert-type statements that measure a person's belief that companies producing biotech crops are concerned about and committed to following U.S. government regulations. Sinclair and Irani (2005) referred to the scale as intent.

The scale is composed of five, five-point Likert-type items intended to measure the extent to which a person believes that there is a need for an organization, independent of parties involved in marketing products, to control television programming aimed at children. As one of the items indicates, the independent organization is envisioned as being composed of parents, educators, and broadcasters; government is not specifically mentioned.  A separate scale was developed by Walsh, Laczniak, and Carlson (1998) for that.