This is a seven-point, four-item semantic differential scale that is supposed to measure a person's intrinsic involvement with a particular advertisement.
This is a three-item, 15-point Likert-type scale purported to measure the ability to identify with the actor in a commercial.
A three-item, seven-point scale is used to measure the degree to which a person reports that a situation described in a research study is realistic.
Four, seven-point semantic differentials are used to measure the level of involvement a subject reports with regard to an experimental exercise that he/she has just engaged in. The exercise studied by Swinyard (1993) was a retail shopping experience.
Six, seven-point Likert-type items are used to measure the interest a person reports having in some specified product category. The measure was referred to as interest in cars by Srinivasan and Ratchford (1991).
This five-item, seven-point scale is used to measure the level of usefulness a person reports some piece of information to have. In Mishra, Umesh, and Stem (1993), the scale was used with regard to the relevance of some information in distinguishing between alternative brands as part of a decision task.
The scale is composed of five, seven-point items that are used to measure the degree to which the information provided in an interaction event at a website, such as clicking on something, is perceived to be appropriate and relevant.
The items in this scale are purported to measure the degree to which a stimulus has evoked clear and relevant images in a person.
The scale measures the extent to which a viewer believes that the role played by a product in a show (TV, movie, play) was pertinent to the story line.
The scale is composed of Likert-type statements that attempt to measure a consumer's interest in a product category. It also seems to measure a facet of self-concept in that the consumer believes decisions regarding the product category express something about one's self to others.
