The scale has three, seven-point statements that measure the extent to which one states being able to depend on something. The object of trust appears like it can be a person, brand, or organization. In the case of Thomson (2006), trust was related to a "human brand" such as a celebrity.
The scale is composed of six statements measuring the utility resulting from the perceived quality and anticipated performance of a particular brand of a product. One way the scale is distinguished from that of a satisfaction scale is that it could be applied at various stages during the purchase decision process whereas satisfaction is usually measured after the decision.
This six-item, seven-point Likert-type scale is used to measure the degree to which a person thinks the professors working for an educational institution are responsible and can be depended on to do what they promise to do.
This five-item scale is purported to measure the perceptions of quality that a consumer has about a product he/she is knowledgeable of. The measure was referred to as perceived quality indicators by Dodds, Monroe, and Grewal (1991).
The degree to which something is perceived to perform well as it is intended to do is measured with three, seven-point Likert-type items. As used by Van Dolen, Dabholkar, and Ruyter (2007), consumers were evaluating a chat-based service for gathering information about investment funds from other customers and a financial advisor.
Nine-point Likert-type items are used to measure a person's assessment of a product's quality made without comparison to any referent product. One version used with cars had five items while a version used with TVs had four.
The scale has four items that measure the degree to which a customer believes that a particular company produces high quality, innovative goods and services.
The Likert-type scale measures the extent to which an owner/user of a brand describes it's relationship with him/her as being dependable and trustworthy. The scale was called partner quality/satisfaction by Breivik and Thorbjørnsen (2008) but since quality and satisfaction are much broader constructs than is captured by these items, a more specific name was given to it here.
The degree to which a person expresses openness to use information learned from advertising when making purchase decisions is measured with four, seven-point Likert-type statements.
The degree to which a customer expresses confidence in the dependability and quality of a company/brand is measured with six, seven-point Likert-type items . Aaker, Fournier, and Brasel (2004) referred to the scale as partner quality.
