You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

resolution

Three, seven-point Likert-type items are used to measure the extent that a customer expressed dissatisfaction to a third-party about a problem with a business and sought the party's advice about seeking redress.

The scale is composed of three, seven-point Likert-type items that measure the degree to which a customer personally complained to a business with the purpose of getting a satisfactory solution to a problem.

How irritating and troublesome the failure of a particular good or service is perceived to be is measured with three, seven-point semantic-differentials.

Three items are used in this scale to measure the degree of frustration a person feels with regard to something he/she is thinking about.

This scale uses five items to measure how deceived and exploited a customer of a business feels as a result of some event such as a service failure.

The scale is composed of three, seven-point semantic-differentials that measure the extent to which a customer believes that a certain party is responsible for a particular service failure.

The scale has three Likert-type statements that measure a consumer's attitude regarding the ease with which issues that arise after buying products from a particular store can be easily resolved. Seiders et al. (2005) referred to the scale as postbenefit convenience.

The scale has three, seven-point statements and measures the degree to which a customer expects a business to solve a certain problem the customer has experienced.

The scale has three, seven-point semantic differentials that measure the degree to which a certain problem that could be experienced at a business is viewed by a consumer as being very important rather than trivial.

The scale has three Likert-type statements that measure the level of satisfaction a customer received from shopping at a particular store.  The emphasis of the measure is on the ease of returning products and/or exchanging them.