This scale uses four, seven-point Likert-type items to measure the extent to which a owner/user of a brand has invested personal resources (time, money, effort) into having and maintaining a relationship with the brand.
The nine-item, seven-point Likert-type scale attempts to assess a person's beliefs about the ability of companies (in general) to produce and deliver quality goods and services while also being socially responsible.
A potential donor's opinion of the time and energy spent by a business in conducting some particular charitable or cause-related activity is measured with four, seven-point semantic differentials.
Three, seven-point Likert-type statements are used to measure the extent to which a consumer feels a personal obligation to conserve natural resources, with an emphasis on energy resources.
