A three-item, six-point scale is used for measuring the degree to which a person places importance on socially-related values such as security, belongingness, and respectability in his/her life.
The scale uses four statements with a seven-point Likert-type response format to measure the degree to which a person has a holistic view of time rather than focusing on the present, with an emphasis on the importance of tradition.
Three, seven-point uni-polar items are used in this scale to measure a person's description of someone in terms of his/her apparent frugality and/or poverty. These items were used by Argo and Main (2008) to measure what they called Stigma By Association (SBA) because the scale stem asked respondents to describe another person based on certain circumstances. The items were also used in three other scales as described below.
Six, nine-point statements are used to measure the value placed by a person on independent thought and action.
The scale is composed of six, five-point Likert-type statements that measure the extent to which a child indicates that his/her mother tells him/her what to buy or not buy. The tone of the items is that the child believes the parent is concerned about how the child's money is used and wants to have a lot of control over the decisions.
Four, nine-point statements are used to measure the value placed by a person on self-restraint and self-transcendence in order to minimize social disruption.
Three, five-point Likert-type statements are used to measure the extent to which a customer believes the employees of a business have the customers' best interests in mind.
The scale is composed of three, five-point Likert-type statements assessing the degree to which a customer believes a business has policies which indicate it has its customers' best interests in mind.
The scale is composed of three, seven-point Likert-type statements measuring the degree to which a consumer has a positive attitude toward the company that makes a product featured in an ad the consumer has been exposed to. The emphasis is on the high regard and respect felt by the consumer toward the manufacturer, thus, the scale was called manufacturer esteem by Dean (1999). It was referred to more generally by Dean and Biswas (2001) as attitude toward the manufacturer.
The four item, seven-point Likert-type scale measures a person's attitude about a particular charity, or more specifically, the organization that manages the charity.
