The complexity of a certain task is measured in this scale with three, seven-point bi-polar adjectives. The task that was evaluated in the study by Sprott, Czellar, and Spangenberg (2009) was a survey (how complicated it was to answer).
This eight item, five-point scale attempts to measure the affective reaction a person has to a stimulus. As used in the studies described below, the stimulus was an advertisement. Note that directions should be provided that have respondents describe their feelings rather than the ad.
Six, seven-point Likert-type statements measure the degree to which a person thinks the professors working for an educational institution are helpful to students.
This four-item, seven-point, Likert-type scale is used to measure the degree of care used by a respondent when completing a questionnaire so as to provide answers that accurately reflect his/her feelings and opinions.
Six, seven-point items are used in the scale to measure the degree to which a person believes a website allows a free flow of information from the user as well as to the user (two-way).
The extent to which a response to a communication event at a website was perceived to be immediate or without delay is measured with four, seven-point items.
The scale is composed of five, seven-point items that are used to measure the degree to which the information provided in an interaction event at a website, such as clicking on something, is perceived to be appropriate and relevant.
This scale is composed of six, seven-point items that are intended to measure the degree to which a person believes that the speed with which a website reacts to user actions is fast.
Four, seven-point items are used to measure the extent to which communication with a website is perceived to be reciprocal or to allow mutual action.
This scale has three, seven-point Likert-type items that measure how much a person believes that a group of people he/she has interacted with listened to and were open to his/her ideas. As used by Van Dolen, Dabholkar, and Ruyter (2007), respondents were evaluating a chat-based service they had experienced that was for gathering information about investment funds from other customers and a financial advisor.
