The degree to which a person believes that the interior of a certain brand's stores are pleasant and organized well is measured using three, seven-point Likert-type items. The scale is most suited for a chain of stores that is known for featuring its own branded products, e.g., Gap, Abercrombie & Fitch, Hollister.
The degree to which a customer believes that the interior of some physical space (such as a store) is unpleasant, particularly in terms of being cramped, is measured with five, seven-point Likert-type items. Depending upon one's preferred terminology, this could be viewed as a facet of atmospherics or servicescape.
Four, seven-point Likert-type items are used to measure the degree to which a shopper believes that the inside of a particular physical space (such as a store) is unpleasant for a variety of reasons.
This scale uses five, seven-point Likert-type items to measure the degree to which a person believes that the outside of a certain physical space (such as a store) is unattractive.
Six, seven-point bipolar adjectives measure the degree to which a consumer perceives a store to have helpful employees and service. The scale was referred to by Dickson and MacLachlan (1990) as personnel.
This scale has four bipolar adjectives with a seven-point response format and is used for measuring the degree to which a consumer perceives a store to have good buys on its products. The scale was referred to by Dickson and MacLachlan (1990) as price/value.
This three-item, five-point scale is used to measure a shopper's attitude about the prices associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.
This is a three-item, five-point scale apparently measuring a shopper's attitude about the product quality associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.
This is a three-item scale purported to measure the constancy and devotion a consumer expresses in describing his/her shopping at a specified store. As used by Sirgy and colleagues (1991), two of the items employed five-point response scales and one had a four-point response format.
Five, seven-point Likert-type items are used to measure the extent to which a shopper perceives that a store has high prices and low storewide savings.
