This scale uses three, seven-point Likert-type items to measure a customer’s belief that the seller is taking into account the buyer's task-related needs to help him/her complete a given task.
The degree to which a buyer believes that a particular seller is likely to care about his/her best interests in the future regardless of the problem is measured with four, seven-point Likert-type items.
Five, seven-point Likert-type items are used to measure the degree to which a buyer believes that a particular seller is dependable and sincere in its customer-related activities.
Six, seven-point items are used to measure the degree to which a consumer believes that a particular retail store has certain characteristics that are related to quality.
Seven, five-point items are used to measure a person's attitude regarding the quality of a dealer based upon beliefs about specific services it provides.
A person's interest in and concern about the products carried by a certain store are measured in this scale by using four, seven-point Likert-type items.
Four, seven-point Likert-type items are used to measure a person's curiosity and fascination with a particular retail business.
The scale is composed of three, seven-point Likert-type statements that are used to measure a customer's expressed likelihood of suggesting to others that they buy from a particular business (company or retailer) in the future. In the studies by Maxham and Netemeyer (2002a, 2002b, 2003) the scale was called word-of-mouth.
The scale has five, five-point Likert-type statements that measure a consumer's attitude about retailers and their salespeople in general. A seven-item version of the scale with similar psychometric properties is also discussed.
The scale is composed of four, five-point items that measure the level of general satisfaction a consumer expresses towards a service provider, with an emphasis on how well the service provider is viewed compared to the ideal provider.
