This scale uses three, six-point Likert-type items to measure the degree to which a person expresses enjoyment with regard to a particular activity.
The scale is composed of three, seven-point statements that measure the degree to which a person views a loyalty program as being financially valuable, relevant, and desirable.
Three, five-point statements are used to assess the degree to which a person believes that changing service providers will involve losing economic benefits which had been earned over time with the previous provider, e.g., points, discounts, rewards.
The scale is composed of four, seven-point Likert-type statements intended to measure a person's belief that a certain business offers financial rewards to its customers in order to motivate repeat purchases.
The scale is composed of six, seven-point Likert-type items measuring the utilitarian functional base of a person's attitude toward a certain product. This function has to do with helping one to maximize the ultimate rewards and minimize punishments of a behavior.
The scale is composed of three, seven-point statements that measure the degree to which a person has a positive opinion of a business' loyalty program and is likely to recommend it to others.
Three, seven-point Likert-type statements are used to measure an aspect of the investment made by a retailer in its relationships with customers, with the emphasis being on a customer's belief that the store provides something extra to its regular customers in exchange for their loyalty.
