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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Creative Channel Services

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The degree to which a person indicates having a male-like personality and behavioral characteristics is the intended measure of this scale.

This seven-point ratings scale is used to measure the degree to which a person indicates having a feminine personality and behavioral characteristics.

The scale is composed of five, seven-point, Likert-type items that are intended to measure how much a person expresses concern for the feelings and well-being of others, qualities that are part of the socialization of females in many cultures.

A 17-item, five-point scale is used to measure a person's attitude about gender roles, equality of the sexes, and self-actualization for women.

A ten-item, seven-point Likert-type scale is used to measure the degree to which a person professes support for the freedom of women from subordinate and traditional roles.

The scale is composed of five, five-point items that are intended to measure the degree to which one believes that stress has been experienced for many years in one's life due to enduring problems in the roles played at work and/or at home.

This scale has three, seven point items that are intended to measure the degree to which a consumer's shopping motivation is due to the desire to play the role of shopper for the family in a responsible manner.

Three statements are used in the scale to measure the degree to which one member of a married couple believes in his/her ability to raise and resolve issues with the other member.

The scale's five statements are intended to measure the degree to which a person believes in the equality of the sexes and gender roles.

Three, seven-point Likert-type items are used to assess the extent to which a shopper enjoys shopping for others.