This three-item, five-point, Likert-type summated ratings scale is used to measure the frequency with which a consumer reports experiencing shame or remorse after shopping. The scale was referred to as remorse by O'Guinn and Faber (1989).
This is a three-item, five-point scale that assesses the extent to which a person reports experiencing the sadness-related emotion. The directions and response scale can be worded so as to measure the intensity of the emotional state at the present time or they can be adjusted to measure the frequency with which a person has experienced the emotion during some specified time period. One-word items were used by Westbrook and Oliver (1991) whereas phrases based on those same items were used by Allen, Machleit, and Kleine (1992).
This is a four-item, five-point scale measuring a sadness-related emotional reaction to some specified stimulus. Mano and Oliver (1993) referred to the scale as unpleasantness.
The scale is composed of four, five-point Likert-type statements that measure a particular state of feeling of transient duration. Mood is conceptualized as being a milder form of feeling than emotions that nonetheless is not sudden and can last hours or days. The scale measures mood at a particular point in time on a simple good/bad continuum rather than attempting to assess various dimensions of mood.
This three-item, five-point scale is used to assess the experience a person has had with guilt-related emotions. The directions and response scale can be worded so as to measure the intensity of the emotional state at the present time or they can be adjusted to measure the frequency with which a person has experienced the emotion during some specified time period. One-word items were used in the study by Westbrook and Oliver (1991) and phrases based on those same items were used by Allen, Machleit, and Kleine (1992).
Three, seven-point Likert-type items are used in this scale to measure the degree to which a consumer identifies negative affect as the reason why he/she has purchased products.
Eight, five-point phrases are used in this scale to measure the extent to which a person believes that use of a product will result in bad physical and/or social consequences. The set of items is most relevant for consumption of alcohol but might be modified a little for related substances such as drugs.
Three, seven-point semantic differentials are used to measure how a person feels at some particular point in time. Although the scale might be considered a measure of affect in a general sense, it should not be used to measure the affective component of an attitude because there is no object to which to evaluate apart from one's feelings (e.g., an advertisement, a product, a company).
This is a seven-point semantic differential that is purported to measure a subject's affective state at a particular point in time.
Five, seven-point unipolar items are used to measure a person's emotional reaction to some stimulus with an emphasis on several "negative" feelings.
