This is a five-item, seven-point Likert-type scale that is purported to measure the degree to which a person thinks a service company's employees are courteous and give customers a sense of security about doing business with them.
This is a seven-point Likert-type scale that is purported to measure the degree to which a person feels secure in doing business with an organization and its employees. When using all five items, the scale is most appropriate for use with a health-related service provider.
This scale is composed of three, nine-point Likert-type items intended to measure the degree to which a person desires certainty and the familiar in life as opposed to the unknown and taking risks.
The degree to which a person expresses a desire to avoid taking risks is measured in this three-item Likert-type scale.
Three statements are used in this scale to measure how risky a former patient of a hospital believes treatment received there to be.
This four-item, seven-point Likert-type scale is intended to measure the degree of risk a person perceives there to be in giving information to companies on the web. The emphasis of the item is on the uncertainty component of risk rather than the consequences component.
The importance of "quality," based on several specific attributes, is measured with seven, seven point items with respect to the selection of a store/mall at which to shop.
This four-item, seven-point Likert-type scale is intended to measure a person's attitude about companies asking him/her for personal information.
This seven item, seven-point Likert-type scale measures the degree to which a person views various online activities as potential threats to one's security and/or privacy, particularly when buying products.
The scale is composed of seven, nine-point statements that attempt to assess the value a person places on the safety and stability of individual and group relationships.
