This is a three-item, seven-point Likert-type scale that assesses the degree to which a consumer believes that a sale price is a true decrease in the normal price of a product rather than being the price typically charged by a retailer. The scale was referred to by Lichtenstein, Burton, and Karson (1991) as cue consistency.
A three-item, seven-point Likert-type measure is used to assess a consumer's tendency to not buy products unless he/she has a coupon for it or the product is on sale.
The scale is composed of three, five-point Likert-type statements attempting to capture a consumer's relative sense of the amount of price dealing that is conducted for a specified brand compared to the competing brands. The emphasis seems to be on the overuse of such deals.
Three Likert-type statements are used to measure a consumer's stated tendency to make product purchase decisions that are heavily influenced by price.
It is a six-item, seven-point Likert-type scale measuring a consumer's inclination to buy brands that have "two-for-one" offers despite the amount of money being saved. This measures a general interest in the deals rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred to the scale as buy one - get one free proneness while Burton et al. (1998) called theirs one-free proneness.
This six-item, seven-point Likert-type scale measures a consumer's fondness for purchasing products that come with another item for free. This measures a general interest in the promotion rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Burton, and Netemeyer (1997) and Lichtenstein, Netemeyer, and Burton (1995) referred to the scale as free-gift-with-purchase proneness and Burton et al. (1998) called it free gift proneness.
It is a six-item, seven-point Likert-type scale measuring a consumer's enjoyment of contests/sweepstakes and tendency to buy products associated with such games. This measures a general interest rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred the scale as contest/sweepstakes proneness and Burton et al. (1998) called it contest proneness.
It is a six-item, seven-point Likert-type scale measuring a consumer's enjoyment of cash refund offers and tendency to buy products associated with such offers. This measures a general interest rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Netemeyer, and Burton (1995; Lichtenstein, Burton, and Netemeyer 1997) referred the scale as rebate/refund proneness. Burton et al. (1998) called it rebate proneness.
This six-item, seven-point Likert-type scale measures a consumer's tendency to buy the brands that are on sale. This measures a general tendency rather than the likelihood that the behavior occurs for any particular product category. Given this, Lichtenstein and colleagues (1993, 1995, 1997; Burton et al. 1998, 1999) referred to the scale as sale proneness.
Seven, seven-point Likert-type items measure a consumer's attitude about end-of-aisle displays and the tendency to buy products displayed on them. This measures a general interest in displays rather than the likelihood that the behavior occurs for any particular product category. Lichtenstein, Burton, and Netemeyer (1997) and Lichtenstein, Netemeyer, and Burton (1995) referred the scale as end-of-aisle-display proneness whereas Burton et al. (1998) called it display proneness.
