Four, seven-point items are used to measure the perceived additional value of buying two particular products in a set compared with purchasing them separately. Yadav and Monroe (1993) referred to the measure as bundling transaction value.
Four, seven-point items are used to measure the perceived level of savings in the purchase of two particular products if purchased separately. Other information provided to respondents indicated that the items could be purchased together as a bundle for a special price. This scale measures their beliefs that savings would be realized even if the items were purchased separately. Yadav and Monroe (1993) referred to the measure as items' transaction value.
This scale is a three-item, seven-point, Likert-type measure assessing a consumer's tendency to purchase just what he/she needs regardless of whether or not products are on sale. The scale was referred to as marginal utility by Lichtenstein, Netemeyer, and Burton (1990)
A three-item, seven-point scale is used to measure a person's perception of the magnitude of the savings indicated in an ad for a category of products that are on sale.
Three, eleven-point semantic differentials are used to measure the degree to which a consumer believes that a product being offered at a certain price would be a worthwhile purchase.
Three, seven-point semantic differentials are used to measure a consumer's attitude toward the price of a product with an emphasis on the extent to which it is viewed as a good deal.
Five, seven-point semantic differentials are used to measure how a consumer views the fairness and attractiveness of a particular purchase given what is known about the quality of the product versus the cost to get it.
Three, nine-point Likert-type items are used to measure the degree to which a customer believes that great deals can be received on the products sold by a particular business.
How much a consumer believes a product is worth relative to its price is measured using five, nine-point items.
The scale uses Likert-type statements to measure the degree to which a consumer focuses on sales and trying to get the "best price."
