This four-item, seven-point Likert-type scale is used in measuring the degree to which a person reports enjoyment of work in general and staying busy. This is not necessarily an indication of involvement or interest in a specific job.
A three-item, five-point scale is used to measure the degree to which one reports that something has made him/her feel nervous and fearful. Mano and Oliver (1993) referred to the scale as distress.
The scale is composed of three, seven-point statements that measure the degree to which a person has a positive opinion of a business' loyalty program and is likely to recommend it to others.
The scale is composed of four, seven-point Likert-type statements measuring the degree to which a consumer believes that purchase of a product featured in an ad he/she has been exposed to would be risky.
This six-item, nine-point semantic differential scale measures what one is feeling at some point in time. It was called mood by Ellen and Bone (1998) and used to measure the emotion evoked by an ad that participants were exposed to.
The scale is composed of four, seven-point Likert-type statements measuring the degree to which a consumer believes that the information provided in an advertisement facilitates an understanding of the product's quality.
The scale is composed of three, seven-point Likert-type statements that are used to measure the degree of satisfaction a client has with its advertising agency based upon the personal relationships with agency personnel.
The scale is composed of three, seven-point Likert-type statements that are used to measure the degree of disagreement and frustration that a client states having with his/her representative(s) at the company's advertising agency.
The scale is composed of four, seven-point Likert-type statements that are used to measure the degree of satisfaction a client has with its advertising agency based upon its work process and performance.
The scale is used to measure a person's satisfaction with a product after the selection/purchase has been made and probably after consumption/usage of the product has occurred. The context for the scale's usage was at the end of an experiment when subjects had made a selection between a variety of brands (Fitzsimons (2000; Huffman and Kahn 1998). The full version of the scale has six items whereas the abbreviated version has three.
