This scale is composed of three, seven-point items that measure a consumer's frequency of placing items in a shopping cart at a website but deciding not to checkout because of the willingness to put the purchase on hold in order to look for a better price.
The ease with which a person reports being able to get around a website and find what is wanted is measured using four, seven-point Likert-type items.
This four-item, seven-point, Likert-type scale is used to measure the degree to which a consumer expresses enjoyment of shopping-related activities. The stated focus in each item is on shopping as part of prepurchase search activity rather than shopping as part of on-going search activity.
This scale is a six-item, seven-point Likert-type measure of the time, energy, and effort a person reports having spent on the information search process before buying a particular new product.
This is a three-item scale measuring a person's expectation of the likelihood that he/she would shop around for a lower price than that stated in an ad if he/she was in the market for a product like that mentioned in the ad.
This seven-item, seven-point Likert-type scale is used in measuring the perceived benefits of gathering information from external sources before making a purchase decision.
These seven, seven-point Likert-like items were used for measuring the probability that a consumer would base his/her purchase decision on information gathered from personal independent sources (relative or friend) as well as personal advocate sources (store manager or employee).
This three-item, seven-point Likert-like scale can be used to measure the likelihood that a consumer would base his/her purchase decision on first-hand experiences with the product. The measure was referred to by Murray (1985) as direct observation/trial.
This scale uses three, seven-point, Likert-like items to measure the likelihood that a consumer would forego much if not all methodical prepurchase information search activity and instead make a rather immediate product selection. The measure was referred to by Murray (1985, 1991) as Buy.
This three-item, seven-point Likert-like scale is used to measure the probability that a consumer would base his/her purchase decision on his/her relevant past experiences. The measure was referred to by Murray (1985) as past personal experience.
