Seven-point items are intended to measure the degree to which a certain stimulus has focused a person’s thoughts on self rather than others.
Five, five-point Likert-type items are used to measure a person's tendency to be self-focused and to scrutinize his/her moods.
A person's ability to identify and categorize his/her specific moods is measured in this scale with four, five-point Likert-type items.
This scale uses four, five-point Likert-type items to measure the degree to which a person has the ability to maintain a positive mood and to return to it if a bad mood is experienced.
Five, seven-point, Likert-type items are used in this scale to measure the degree to which a person describes him/herself as independent from others and self-sufficient, qualities that are part of a male's socialization in many cultures.
The scale is composed of three, seven-point Likert-type statements that measure the degree to which a person feels that he/she is attaining clarity in the understanding of self and the purpose for life.
The degree to which a person believes that happiness is derived from buying and owning things is measured in this scale with ten, four point items. The scale is intended for use with teens or even pre-teens and was called the Youth Materialism Scale by its developers (Goldberg et al. 2003)
The scale uses four, nine-point Likert-type items to measure one's preference for being a member of the group rather than apart from the group.
Four, six-point items are used in this scale to measure the degree to which a person believes that some specific ads he/she has seen made him/her focus on self and feel singular and special.
Three Likert-type statements are used to measure a person's opinion of the degree to which a particular product has the ability to remedy some unsatisfactory aspect of one's physical appearance.
