The scale measures the degree to which a person holds beliefs consistent with a form of Christianity referred to as Evangelical. The scale is composed of nine, nine-point Likert-type items. Those scoring high on the scale would, for example, believe that their salvation is based on their acceptance of Jesus Christ as their savior rather than earning it with their own effort.
The degree to which luxury brands are viewed as expressing something about one's self (beliefs, attitudes, values) is measured with this scale using four, seven-point Likert-type items.
This scale uses three, seven-point items to measure the extent to which a person either views him/herself as a "citizen" of the world or as a local "citizen."
The purpose of this scale is to measure the degree to which a consumer includes some important brands in his/her self-concept. Eight, seven-point Likert-type items are used to measure the construct.
Ten, seven-point items are used to measure the extent to which a person identifies with people in his/her local community.
This scale uses nine statements to measure the degree to which a person expresses a type of interdependent self-concept based on close relationships with specific others.
Nine statements are used to measure the extent to which a person expresses a type of self-concept with an interdependent focus based on group memberships and affiliations.
This scale uses three, seven-point items to measure the extent to which a person desires a shared identity with others.
The extent to which a person desires a unique identity, distinct from others, is measured in this scale using three, seven-point Likert-type items.
The extent to which a person identifies with people around the world is measured in this scale using nine, seven point statements.
