Seven-point Likert-type statements are used to measure a consumer's belief in his/her ability to successfully complete a specified task. The tasks examined by Meuter et al. (2005) were two kinds of self-service technologies. The scale was called ability in future co-creation by Dong, Evans, and Zou (2008) due to the context in which it was used.
Three statements are used to measure the degree to which a person accepts personal responsibility for preventing skin cancer.
Five, seven-point items are used to measure a person's beliefs about the positive, health-related consequences of using sunscreen. The construct measured by the scale was referred to as response efficacy by Keller (2006).
This scale has five, seven-point Likert-type statements that measure the degree to which a person feels effectual and capable in his/her life, with an emphasis on the role played by a specific person.
The degree to which a person attributes success to his/her own efforts versus fate or other forces is measured in this scale with ten forced-choice items. The Valecha (1972) version of the scale asks respondents not only to choose between items in each pair but also to indicate how close the choice is to their own true opinions.
Three, seven-point Likert-type statements are used to measure a person's belief about his/her knowledge and ability to find information on the web.
Four, seven point Likert-type statements are used to measure a consumer's belief that he/she has the ability and opportunity to significantly affect the shopping process, particularly in terms of the value received for the money spent.
A three-item, five-point Likert-type scale is used to measure the extent to which a person has a positive view of him- or herself, as well as of the future.
