Three, seven-point Likert-type statements are used to measure the degree to which a consumer believes that a particular brand has had a strong effect on one or more of his/her senses.
This scale uses six personality characteristics that are stereotypically associated with women to describe a brand.
The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.
Seven-point uni-polar items are used in this scale to measure the degree to which a person reports experiencing an emotion composed of distressed and altruistic sorts of feelings.
The five, nine-point Likert-type items are used to measure the degree to which a person has strong, positive affective responses to the occurrence or expectation of reward-like events.
The scale is composed of six, seven-point Likert-type statements that measure one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the more goal-driven dimension of NFT such that, during the pre-purchase process, touch provides information relevant to the purchase decision.
These six, seven-point Likert-type statements compose one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the terminal dimension of NFT such that touch during the pre-purchase search process is an inherently hedonic experience regardless of the purchase goal.
The scale attempts to measure a consumer's tendency to experience greater satisfaction (dissatisfaction) than the average consumer when products perform better (worse) than expected.
Three, seven-point Likert-type statements are used to measure the degree to which a consumer expresses willingness to spend additional effort if necessary in order to find low prices for a specified product category. Wakefield and Inman (2003) referred to the scale as price sensitivity.
The scale has six, seven-point Likert-type statements that measure the degree to which a person has a "need" for tactile input. The scale was called need for tactile input by Citrin et al. (2003).
