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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

service

This scale is composed of seven-point, Likert-type items that measure the degree to which a person thinks access to the employees, facilities, and services of an organization is convenient.

This four-item, five-point Likert-type scale is used to measure the degree to which a person thinks a hospital, and its rooms in particular, are appealing and clean.

This is a seven-point Likert-type scale that is purported to measure the degree to which a person feels secure in doing business with an organization and its employees.  When using all five items, the scale is most appropriate for use with a health-related service provider.

Six, seven-point Likert-type statements measure the degree to which a person thinks the professors working for an educational institution are helpful to students.

This six-item, seven-point Likert-type scale is used to measure the degree to which a person thinks the professors working for an educational institution are responsible and can be depended on to do what they promise to do.

This scale is a 21-item, seven-point Likert-type performance-based measure of service quality. It is viewed as a measure of a consumer's long-term global attitude of an organization rather than his/her transaction-specific satisfaction.

Nine, five-point Likert-type statements are used to measure the degree to which a person thinks the nursing staff at a specified hospital provided high-quality attention and service during his/her stay as a patient.

The degree to which a patient believes the food served in a particular hospital was delivered when expected and was appetizing is measured with a three-item, five-point Likert-type scale.

Three, five-point Likert-type statements are used for measuring the degree to which a person thinks the instructions given by hospital staff during his/her stay regarding various procedures and routines were explained well by the staff.

This scale has six, five-point Likert-type items that are intended to measure the degree to which a person thinks the discharge process he/she experienced upon being released after a hospital stay was handled well by the hospital staff.