The scale uses three, seven-point items to measure a consumer's beliefs about how often he/she has been at a website ready to make a purchase but decided not to finish the transaction when the costs involved (shipping, sales tax, and total amount) were realized at checkout.
This scale has three, seven-point Likert-type items that measure a consumer's reason for placing items in a shopping cart at a website but not checking out due to concern about identity-theft as well as other privacy and security issues.
This scale is composed of three, seven-point items that measure a consumer's frequency of placing items in a shopping cart at a website but deciding not to checkout because of the willingness to put the purchase on hold in order to look for a better price.
A consumer's beliefs about how often he/she has put items in an online shopping cart but not bought them during the same visit to the site is measured with four, seven-point items.
Three, seven-point items are used to measure a consumer's beliefs about how often he/she has put products in an online shopping cart to help make the purchase decision.
The degree to which a consumer shops online because of the ability to do it without having to interact with sales people or other shoppers is measured with three, seven-point Likert-type items.
The scale uses five, seven-point Likert-type items to measure the degree to which a consumer shops online because of the assortment of products available for purchase as well as the information about them compared to shopping in retail stores.
The degree to which a customer admits to deliberately behaving in ways that violated the generally accepted norms of conduct in a particular shopping situation is measured with four, seven-point Likert-type items.
Using four, seven-point Likert-type items, this scale measures the degree to which a consumer shops online rather than in retail stores because of the immediate positive feelings that are experienced.
The degree to which a customer believes that the interior of some physical space (such as a store) is unpleasant, particularly in terms of being cramped, is measured with five, seven-point Likert-type items. Depending upon one's preferred terminology, this could be viewed as a facet of atmospherics or servicescape.
