This six-item, seven-point scale is used for measuring the degree to which the motivation for a consumer's trip to a retail location has more to do with social or recreational reasons than with purchasing a product.
With five, seven-point items, the scale measures the degree to which a consumer expresses product-related motivations for going to a store.
This scale is a three-item, seven-point, Likert-type measure assessing a consumer's tendency to purchase just what he/she needs regardless of whether or not products are on sale. The scale was referred to as marginal utility by Lichtenstein, Netemeyer, and Burton (1990)
This four-item, five-point, Likert-type scale is used in measuring the degree to which a consumer enjoys shopping where store employees know his/her name and will converse with him/her about topics other than products. The scale was referred to by Forman and Sriram (1991) as Shopping as a Social Experience (SSE).
This is a three item, five-point Likert-type scale that measures the degree to which a person is motivated to observe and interact with other people when shopping.
This scale has four, five-point Likert-type items that are used to measure the degree to which a consumer places importance on making wise purchase decisions and is willing to put forth extra effort to do it.
The scale is a eleven-item, five-point Likert-type measure of the degree to which a consumer views a recent shopping trip as having been an entertaining and emotionally-driven activity. The shopping was enjoyed as an end in itself rather than as just a means to an end (obtaining goods and services). A seven-item, Russian version of the scale was developed by Griffin, Babin, and Modianos (2000). Arnold and Reynolds (2009) used a five item subset of the scale.
The scale is a four-item, five-point Likert-type measure of the degree to which a consumer agrees that a recent shopping trip allowed him/her to accomplish what was wanted (purchase of the items sought). The scale is supposed to tap into the view that shopping is primarily a means to an end (obtaining goods and services) rather than being enjoyed as an end in itself.
The scale is composed of five, five-point Likert-type items that measure the degree to which a consumer focuses his/her searches for low prices across time with a store, waiting to purchase later if need be to get a better deal. This is in contrast to searching across stores within a particular time period for low prices. Gauri, Sudhir, and Talukdar (2008) referred to the former as temporal price search propensity and to the latter as spatial price search propensity.
The scale is composed of five, five-point Likert-type items that measure the degree to which a person views shopping as an essential part of his/her self-concept. The scale was referred to as Recreational Shopper Identity scale by Guiry, Mägi, and Lutz (2006). While scores on the scale were shown to be strongly associated with recreational shopping activity, the items themselves are not specific to recreational shopping.
