One's opinion of the level of intimacy shared by two adults is measured in this scale with three, seven-point items.
The level of intimacy being portrayed by a two adults in an ad is measured using three, seven-point items. An added facet of the measure is the degree to which an item given by one person to the other is symbolic of the strength of their bond.
The scale is composed of three statements that measure the degree to which a person believes a particular website has visual cues that indicate it is secure and meets certain business standards.
