The degree to which a person believes a certain company is making a positive impact on society and minimizing its negative impact is measured in this scale using three, seven-point Likert-type items.
This is a four-item, five-point Likert-type scale that measures the degree to which a person believes TV commercials are a good way to learn about a product's social aspects, with an emphasis on who appears to use it.
The scale is composed of six, five-point Likert-type items that measure the degree to which a person feels part of a particular subculture. Given the phrasing of items #3 and #6, the scale is most appropriate for situations where a person has a strong connection with one culture but is living in another culture.
The eight-item scale measures the degree to which a person expresses a tendency to relate to others such that social hierarchy and achievement of status through competition is important.
The scale is composed of eight items that attempt to assess the extent to which a person sees one's self as a member of a group but with members having different amounts of status. Although interdependence is accepted, so is inequality though service and sacrifice are stressed.
Three Likert-type items with a seven point response format are used in this scale to measure a person's attitude about a company's expression of humanitarianism, with specific emphasis on the degree to which it financially supports "worthy causes."
Five, seven-point Likert-type items are used to measure a person's attitude regarding the degree to which an organization appears to be concerned about its role in improving society. Unlike some other measures of this construct, the scale used by Shanahan and Hopkins (2007) was developed for use with a nonprofit organization rather than a business. Despite that, the items themselves appear to be amenable for use with a variety of organizations regardless of their business-status.
The scale has three, five-point Likert-type items that measure the extent to which a person holds positive beliefs regarding the social responsiveness of a particular business.
The degree to which a person expresses pessimism regarding life and feeling disconnected from the social system is measured in this scale with six, seven-point Likert-type items.
Three, five-point Likert-type items are used to measured the degree to which a person from one culture feels part of another culture.
